Social Media Manager

    • Job Tracking ID: 512234-823434
    • Job Location: Charlotte, NC
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: August 12, 2022
    • Years of Experience: 5 - 7 Years
    • Starting Date: ASAP
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Job Description:

Summary & Position Overview

The Social Media Manager is responsible for developing and executing a clearly defined social media strategy in a manner that supports marketing and ministry initiatives while increasing brand equity and online awareness. This position is responsible for evaluating, planning, organizing, managing, and contributing to all social media channels in an effort to achieve ministry objectives while ensuring a consistent marketing message and strengthening our position in the market.

 

Primary Duties & Responsibilities

 

  • Lead, manage, mentor social media staff, vendors and contractors.
  • Advanced knowledge of Facebook Business Manager, Power Editor and Twitter Ads Manager.
  • Experience writing, editing and crafting content for the social media platforms, including, but not limited to Facebook, Pinterest, Twitter, Instagram, and YouTube.
  • Experience with leveraging social media management and analytics tools, including, but not limited to: HootSuite, Adobe Creative Cloud, Raven Tools, Google Analytics, Facebook Insights and Social Studio/Radian 6.
  • Working knowledge and real-world experience in planning, managing and executing social media initiatives and programs that span owned, earned and paid.
  • Knowledge of Digital Marketing current best practices.
  • Knowledge of social media legal guidelines.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Moderate all user-generated content in line with the moderation policy for each community. Oversee building of community trust with Ministry through timely response to posts, comments, messages etc. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Implement successful bidding strategies across various marketing platforms.
  • Analyze the campaign performance of all social media platforms by translating quantitative and qualitative data into comprehensible recommendations for revising the campaign strategy.
  • Drives integration of social media tools into Ministry Outreach related websites, email, print and on air.
  • Works with Inspiration TV and Media to manage the timely release of on air promotional content to social media channels.
  • Facilitates enterprise wide social media knowledge sharing, best practices.

Experience and Skills:

Job Requirements and Qualification

  • Bachelor’s degree or equivalent experience in Social Media or Marketing from an accredited educational institution.
  • 5+ years of relevant experience in online advertising, marketing or public relations agency.
  • Sound, biblical Christian faith.
  • Possesses knowledge and experience in the tenets of traditional and digital marketing.
  • A track record of excellence in meeting targets and objectives.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of "Search and Social".
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Knowledge and understanding of International Ministries and the business of a cable television network.
  • Ability to identify threats and opportunities in user generated content and make quick decisions.
  • Working knowledge of Microsoft Office including Excel, Word and PowerPoint.

 

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus and work closely with data and numbers.

 

  • Typical office environment; travel between buildings on campus and between campuses; may travel out-of-town to attend training and meetings on an as needed basis.